Lena Gwen is a multidisciplinary Creative Director, Graphic Designer and Consultant based in New York City.

About Me

With over a decade of experience in design, my work on brands, bespoke projects, collective actions, and global campaigns, has the touched the arts & entertainment, music, luxury fashion, events, education, tech, and non-profit industries. From organizers, educators, and small businesses, to award-winning creative studios and in-house design teams, I’ve been grateful for so many opportunities to work with such diverse clientele.

Whether I’m creating independently or collaboratively, my approach to each project is integrative — balancing long-term objectives with thoughtful attention to detail and an artist’s eye. My creative process often blends digital design with elements of analog + artisanal techniques, like printmaking, collage, stop-motion, and engraving, to bring a tactile, distinctive quality to each project.

In 2025, I expanded my practice to include creative workshop offerings that build upon my art studio practice and share explore innovative ways to have fun with printmaking, ceramics, and digital design.

Skills & Services

Art Direction, Branding,
& Graphic Design

    • Brand design, logo design and brand identity development

    • Cohesive visual identity systems

    • Creative Strategy and positioning

    • Comprehensive style guides and brand toolkits

    • Print collateral and publication design

    • Digital and web-ready design assets

    • Cover art and poster design

    • Motion Graphic Design

    • Concept development

    • Art Direction

    • Visual storytelling and narrative development

    • Advertising (digital, print, and out-of-home)

    • 360° campaign development and execution

    • Brand partnerships & Intellectual Property

    • Concept development

    • Art Direction

    • 360 Campaigns (OOH, Print, Digital, Experiential

    • Multi-format file adaptation

    • Creative strategy and production

    • Presentations and Deck Design

    • Email Marketing

    • Concept development and storytelling

    • Special event branding, key art, invitations, digital, and on-site graphics

    • Merchandise and signage

    • Immersive experience design

    • Adobe InDesign, Photoshop, & Illustrator

    • Layout Design

    • Posters

    • Publications

    • Typography

    • Book-binding

    • Hand-comping

    • RISO

    • Cyanotype

    • Brochures, Cards, Invitations & Zines

    • Adobe Photoshop, After Effects, InDesign & Illustrator

    • Figma

    • Procreate and other alternative design softwares

    • Website Design (Squarespace)

    • UI/UX Design

    • Asset management and production

    • Digital Marketing

    • Social Media

    • Adobe After Effects, Photoshop, & Illustrator

    • Cavalry

    • Procreate

    • Stop-Motion Animation

    • Frame-by-Frame

Creative Techniques
& Art Studio Practice

    • Printmaking

      • Cyanotype

      • Screen printing

      • Relief printmaking

      • Letterpress

      • Image transfer

    • Embossing

    • Laser engraving

    • Dye techniques

    • Paper

    • Wood

    • Clay (Pottery & Ceramics)

    • Textiles & Weaving

    • Glass & Mirrors

    • Synthetic Materials

    • Stitching

    • Beadwork

    • Bookbinding

    • Book design

    • Zines

    • Pottery

    • Home Decor

    • Jewelry

    • Mixed-Media Collage

    • Digital Art & Illustration

    • Photography

    • Pattern Design

    • Stop‑Motion

    • Archival Research

Workshops, Pop-Ups,
& Events

    • Group, individual, and private sessions tailored to all skill levels

    • Workshops offer hands-on experience with the techniques, materials, and processes used in my art studio practice.

    • For inquiries, please email studio@lenagwen.com

    • Selling prints, ceramics, and wearable art via pop-ups, maker markets, and events.

    • The “Try Cyanotype” Pop-Up offers a mobile, hands-on and mess-free experience to create your own cyanotype print in under 15 minutes (or however long participants want to spend working on their project).

    • For bookings, please email studio@lenagwen.com

    • Customized creative workshops, pop-ups, activities, or experiences for private groups, events, celebrations, and intimate gatherings

    • For inquiries, please email studio@lenagwen.com

    • Creative workshops designed to foster collaboration, exploration, and wellbeing for groups and teams.

    • For inquiries, please email studio@lenagwen.com

    • Contributing to programs that expand access to art and creative education.

    • For opportunities, please email studio@lenagwen.com

Brands I’ve worked with: