Creative Director + Designer
Lena Gwen
(she/her)
Lena Gwen (she/her) is a multidisciplinary Creative Director, Graphic Designer and Consultant based in Brooklyn, New York.
About Me
Over the past decade I’ve been grateful for the opportunities to collaborate with such a diverse clientele. From organizers, educators, and small businesses to award-winning creative studios and in-house design teams, my work on branding, bespoke projects, collective actions and global campaigns has spanned the arts & music, education, luxury goods, events, tech and entertainment industries.
Whether working independently or with a team, I approach each project with detail and an artist’s eye. My creative process often blends digital design with artisanal techniques like printmaking, collage, stop-motion, or engraving — bringing a tactile, distinctive quality to every project.
Skills & Services
Creative Direction + Brand Strategy
Art Direction ✶ Brand Design ✶ Creative Strategy ✶ Content Creation ✶ OOH ✶ Pitch Decks ✶ Style Guides ✶ Templates ✶ 360 Campaigns
Adobe Creative Suite + Graphic Design
AfterEffects ✶ Figma ✶ Illustrator ✶ InDesign ✶ Lightroom ✶ Photoshop ✶ Procreate
Workshops and Consultations
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I offer curated Workshops on design, printmaking, and other creative practices, focusing on mixed-media techniques in art and design.
Through Consultations, I provide as-needed guidance, creative direction, and branding support to students, businesses, organizations, and new initiatives.
Digital Art + Design
Advertising ✶ Communications ✶ Key Art ✶ Logo Design ✶ Presentations ✶ Social Media ✶ Templates ✶ UI/UX ✶ Websites
Collage ✶ Illustration ✶ Laser Engraving ✶ Pattern Design
Print Design
Apparel ✶ Book Design ✶ Layout Design ✶ Merchandise ✶ Posters ✶ Printed Media ✶ Publications ✶ Type Design ✶ Typography
Book-binding ✶ Cyanotype ✶ Printmaking ✶ RISO ✶ Zines
Motion Graphic Design
Animated Logos ✶ Frame-by-frame ✶ GIFs ✶ Kinetic Type ✶ Motion Design ✶ Reels ✶ Stop Motion Animation ✶ Title Sequences ✶ Vector Animation
Brands + Collaborators
Services
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Brand Design
Digital Art
Graphic Design
Motion Graphic Design
Print & Publication Design
Workshops
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Creative Strategy
Brand Design
Art Direction
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Workshops
Brand Consultations
As-needed guidance, creative direction, skill-shares, and project support